My Work
My Results
Much of my work is behind the scenes for farmers and ranchers, including creating email newsletters, updating website copy, running social media ad campaigns, and back-end website and e-commerce work.
Because this is private data involving other businesses, I keep the metrics that I can share anonymous for the farmers and ranchers. Here are some of my results.
To promote an on-farm event, I designed and created a Facebook ad campaign that reached 37k people with an ad budget of less than $400. Each ad event response cost just $1.56.
I created a LinkedIn paid campaign to grow a company page following from 400 to 1,700. This paid campaign also increased the rate of organic follower growth, from gaining less than 20 per week to gaining 27-40 per week.
After conducting keyword research, I wrote a blog post that became the 2nd most visited page on the site (following the Home page). This blog post netted 3.5k views in the first year.
More Results
- After recognizing the most engaged audience segment in a paid LinkedIn campaign, I created a new campaign to target this group specifically.
- This campaign cut cost per result in half, doubled CTR, and more than doubled engagement rate.
- I created and edited customer testimonial videos that garnered 70-260 views each, averaging 158 views per video.
- When time came to start a company newsletter, I designed and wrote the monthly newsletters that became the most opened and clicked emails sent by the company.
- Average open rates of 24% (other emails averaged 19%).
- Average CTRs of 6.2% (other emails averaged 5.5%).
Video Marketing Examples
The following are videos I planned, filmed, and edited for a local grassroots organization focused on the local food system.
In the Press
How Farming Fosters Community
In this blog post for New Leaf Foods, I outline how farming fosters community on farms, between producers, and with customers.
What Does This Egg Label Mean?
In this blog post for New Leaf Foods, I explain the various terms you will see on egg cartons and what they actually mean.
The Apprentice's Angle: Mallaidh Mleziva
At the end of my university career, I worked with professors as a virtual marketing firm for a local farm. This article describes some of our work.