Marketing Foundations for Farmers – FREE Guide

Is this for you? 

• You don’t know what to post on social media so you usually just wing it.
• When you look at the images and graphics you use, you think they look scattered and unrelated.
• You struggle to write copy for your farm or ranch’s website.
• You’re not sure what your customers and followers want to see from you.
• You’re tired of feeling like your marketing efforts are uncoordinated and cobbled together at the last second.

If you can relate, then this guide is for you!

Marketing Foundations for Farmers lays out 6 integral pieces to establish a solid foundation to guide your marketing efforts. Once you pull together these 6 pieces, you’ll have a basis to create coordinated campaigns and consistent marketing outputs.

1. Mission Statements – Capture your business’s mission in one clear and compelling sentence.
2. Ideal Customer Profiles – Identify your target market and utilize this tool to resonate with your people. 
3. Unique Selling Propositions – Discover what makes you unique and how to effectively communicate that with the world. 
4. Branding – Establish the key branding elements that make up who you are and how you make others feel. 
5. Data Gathering – Find data sources that give you critical metrics so you can make informed strategic decisions. 
6. Taking Inventory and Prioritizing – Take stock of everything you offer and identify the highest value tasks that you should focus on. 

If you Google “marketing foundations” you’ll find a lot of results and perspectives. What applies to you as a farmer or rancher?

This guide is designed for you! All 6 of these pieces apply to you as a farmer or rancher. No fluff, just what you need.

But don’t stop at this guide.  

This guide is just Step 1. It’s an introduction to these 6 concepts with explanations.

But don’t stop here!

There is a workbook to accompany this guide. This workbook leads you through each of these 6 pieces. You will walk through each piece step-by-step and come out of the workbook with a solid foundation! Included in the price of the workbook is a 90-minute 1-on-1 consultation call with me to review and refine your 6 pieces. I’ll give you feedback on your workbook and you can ask any and all questions you may have.